at Wildflower

Ticket Price : £22.38pp

Join us for a magical workshop, where you can transform ordinary pumpkins into whimsical gardens for fairies or goblins! Think tiny windows and doors with floral accents to create a magical garden scene.

A dash of sparkle and a touch of imagination is all you need to bring your pumpkin to life! Perfect for creating a little garden of magic right on your doorstep! ✨🎃🧚‍♀️

Suitable for all ages, however, adults must supervise children using sharp tools ✂️ 

Please note that this event will be undercover outdoors. 

at The Fermentation Station

Ticket Price: £45 pp

Join us for an evening of flavour, creativity, and hands-on fun as The Fermentation Station guides you through the art of making your very own kraut.

What’s included:

✨ A refreshing fermented drink or wine on arrival
✨ An introduction to the magic of fermentation
✨ A cheese board featuring delicious fermented tasters
✨ All materials and jars – plus your handmade kraut to take home and enjoy!

Whether you’re curious about fermentation or looking to expand your kitchen skills, this workshop is a relaxed, social way to learn, taste, and create.

with Wild & Clay Studio

✨ Creative Cosy Club is a monthly gathering for anyone craving creative “me-time.” Bring your own project – knitting, sketching, journaling, or more – and settle into the welcoming vibe of Wild Root Café. With coffee, cake, and like-minded makers, it’s a wholesome evening of creativity, connection, and calm you’ll want to return to again and again.

Choose between two Dates (or both!):

Thursday 18th September & Thursday 16th October (Event held every 3rd Thursday of the month!)

Time: 6:30 – 8:30pm

Venue: Wild Root Cafe, New Cut Ln, Halsall, PR8 3DL

Ticket Price: £7 per person

Package Includes:

• Coffee (or alternative hot drink)

• Time to relax, chat, and connect with like-minded people

• A cosy, creative evening in a welcoming café setting

A Soul Immersion for Creatives & Changemakers at ReformMe Roots

Ticket Price : £111.11pp

As we move deeper into Autumn's embrace, we invite you—creatives, visionaries, and entrepreneurs—to step into a sacred space of alignment, clarity, and conscious creation.

VISION & VOICE is a multidimensional experience designed to awaken your intuition, unlock your creative channels, and encourage you to bring your unique voice into the world with authenticity and power. Through guided movement, sound healing, and reflective practices, we’ll journey into the realms of the third eye and throat chakras—where insight meets expression.

🌌 What to Expect:

🔮 Third Eye Activation Yoga Flow

A dynamic yet soulful practice to clear energetic fog, awaken your inner vision, and activate intuition—crafted specifically for those who create, lead, and birth new ideas into the world.

🎵 Alchemy Sound Journey

Lay back and receive the high-frequency resonance of alchemy crystal bowls, tuned to the third eye and throat chakras. This sound bath is designed to dissolve creative blocks, enhance visionary thinking, and open your channels of authentic expression.

🧠 ✍️ Guided Journalling & Workshops for Clarity & Expression

Explore the questions that matter. Through deep, guided journalling, you’ll access inner truth, refine your creative vision, and translate intuitive nudges into aligned action.

🍵 Seasonal Nourishment

Savor warming drinks, vibrant juices, and soul-nourishing treats—crafted with love to support your energetic and creative flow.

🌀 For the dreamers, the doers, and the visionary hearts.

This is more than self-care.
This is creative soul alignment.

Spaces are limited and held intentionally—book early to secure your place.
📍 Location shared upon booking
Please bring your journal, water bottle, and anything sacred to your creative process (crystals, tokens, or tools welcome).

Come open. Leave aligned.

A Soul Immersion for Creatives & Changemakers at ReformMe Roots

Ticket Price : £111.11pp

As we move deeper into Autumn's embrace, we invite you—creatives, visionaries, and entrepreneurs—to step into a sacred space of alignment, clarity, and conscious creation.

VISION & VOICE is a multidimensional experience designed to awaken your intuition, unlock your creative channels, and encourage you to bring your unique voice into the world with authenticity and power. Through guided movement, sound healing, and reflective practices, we’ll journey into the realms of the third eye and throat chakras—where insight meets expression.

🌌 What to Expect:

🔮 Third Eye Activation Yoga Flow

A dynamic yet soulful practice to clear energetic fog, awaken your inner vision, and activate intuition—crafted specifically for those who create, lead, and birth new ideas into the world.

🎵 Alchemy Sound Journey

Lay back and receive the high-frequency resonance of alchemy crystal bowls, tuned to the third eye and throat chakras. This sound bath is designed to dissolve creative blocks, enhance visionary thinking, and open your channels of authentic expression.

🧠 ✍️ Guided Journalling & Workshops for Clarity & Expression

Explore the questions that matter. Through deep, guided journalling, you’ll access inner truth, refine your creative vision, and translate intuitive nudges into aligned action.

🍵 Seasonal Nourishment

Savor warming drinks, vibrant juices, and soul-nourishing treats—crafted with love to support your energetic and creative flow.

🌀 For the dreamers, the doers, and the visionary hearts.

This is more than self-care.
This is creative soul alignment.

Spaces are limited and held intentionally—book early to secure your place.
📍 Location shared upon booking
Please bring your journal, water bottle, and anything sacred to your creative process (crystals, tokens, or tools welcome).

Come open. Leave aligned.

Ritual of Movement, Breath, Heat & Stillness at ReformMe Roots

Ticket Price : £111.11pp

Step into a powerful, sensory immersion where movement meets the elements, and stillness becomes medicine.
This isn’t just a wellness session—it’s a ritual for reset.

FLOW, FIRE & ICE is a 3-hour curated experience blending soulful yoga, awakening breathwork, restorative journalling, and the transformative power of contrast therapy—working with highly regarded specialists in heat and cold exposure.

🔥 What to Expect:

🧘‍♀️ Movement & Breath
Begin with an energising flow-based yoga practice, seamlessly integrated with breathwork techniques to activate your energy, focus your mind, and clear emotional stagnation.

📝 Stillness & Self-Inquiry
Drop into a quieter space with guided meditation and introspective journalling, offering you the chance to reconnect with your inner rhythm, values, and voice.

🔥❄️ Contrast Therapy (Fire & Ice)
Experience the exhilarating reset of sauna heat followed by the clarity and vitality of cold immersion—an elemental practice proven to boost mood, resilience, and deep body awareness.

(Guided by our trusted partners in contrast therapy for safety and depth.)

🥤 Nourish & Ground
Enjoy homemade seasonal juices, scrumptious cakes, and a closing circle with warm ceremonial matcha lattes—designed to ground you after your elemental journey.

💫 Why Join?

• Reconnect with your body and breath

• Build resilience through contrast therapy

• Cultivate clarity, creativity, and calm

• Leave feeling lighter, stronger, and deeply nourished

This is more than just wellness—it’s ritual. It’s reconnection. It’s reset.
Come alone or bring a friend. All levels welcome.

Ritual of Movement, Breath, Heat & Stillness at ReformMe Roots

Ticket Price : £111.11pp

Step into a powerful, sensory immersion where movement meets the elements, and stillness becomes medicine.
This isn’t just a wellness session—it’s a ritual for reset.

FLOW, FIRE & ICE is a 3-hour curated experience blending soulful yoga, awakening breathwork, restorative journalling, and the transformative power of contrast therapy—working with highly regarded specialists in heat and cold exposure.

🔥 What to Expect:

🧘‍♀️ Movement & Breath
Begin with an energising flow-based yoga practice, seamlessly integrated with breathwork techniques to activate your energy, focus your mind, and clear emotional stagnation.

📝 Stillness & Self-Inquiry
Drop into a quieter space with guided meditation and introspective journalling, offering you the chance to reconnect with your inner rhythm, values, and voice.

🔥❄️ Contrast Therapy (Fire & Ice)
Experience the exhilarating reset of sauna heat followed by the clarity and vitality of cold immersion—an elemental practice proven to boost mood, resilience, and deep body awareness.

(Guided by our trusted partners in contrast therapy for safety and depth.)

🥤 Nourish & Ground
Enjoy homemade seasonal juices, scrumptious cakes, and a closing circle with warm ceremonial matcha lattes—designed to ground you after your elemental journey.

💫 Why Join?

• Reconnect with your body and breath

• Build resilience through contrast therapy

• Cultivate clarity, creativity, and calm

• Leave feeling lighter, stronger, and deeply nourished

This is more than just wellness—it’s ritual. It’s reconnection. It’s reset.
Come alone or bring a friend. All levels welcome.

at Wildflower

Ticket Price : £22.38pp

Craft your own magical ride or floral decoration for your home!

Whether you’re a seasoned sorcerer or a budding apprentice, this hands-on experience will allow you to choose your materials from a selection of magical autumn florals, and craft a broom that’s as unique as your magical style.

By the end of the workshop, you’ll have a one-of-a-kind broomstick. No wands required - just bring your creativity and get ready to craft a broom that’s bloomin’ marvelous! 🌼🎃 

Suitable for all ages, however, adults must supervise children using sharp tools ✂️ 

Please note that this event will be undercover outdoors.

by The Fermentation Station

Ticket Price: £45 pp

Bio for TFS:

Join us for an evening of flavour, creativity, and hands-on fun as The Fermentation Station guides you through the art of making your very own kraut.

What’s included:

✨ A refreshing fermented drink or wine on arrival
✨ An introduction to the magic of fermentation
✨ A cheese board featuring delicious fermented tasters
✨ All materials and jars – plus your handmade kraut to take home and enjoy!

Whether you’re curious about fermentation or looking to expand your kitchen skills, this workshop is a relaxed, social way to learn, taste, and create.

at Wildflower

Ticket Price : £38.62pp

 A Harvest of Beauty!

Embrace the cosy charm of autumn with our flower moon wreath workshop!

In this hands-on experience, you'll craft a stunning wreath using autumn inspired floral and  foliage to celebrate the season’s harvest. 

Using a selection of seasonal blooms, you'll create a wreath that captures the warmth and beauty of autumn. 

Perfect for adding a welcoming touch to your home or gifting to someone special, this workshop is a celebration of nature's autumnal wonders! 🌙 🍂🌻🍁

Suitable for adults and teens. 

Please note that this event will be undercover outdoors - please dress suitably.

at Wild & Seek

Ticket Price :

one adult and one child - £20

two adults and one child - £22

additional child - £18

a magical autumn adventure at wild & seek — perfect for children who love stories, animals, and nature.

✨step into a seasonal story as we prepare mini ponies for the colder months ahead:

🌿 forage in nature - children gather leaves, twigs, and natural treasures to help “make” the ponies’ warm winter coats

📖 storytime - hear the tale of the mini ponies’ autumn adventures before they magically come to life…

🐴 meet the ponies - watch little faces light up as the ponies arrive in real life

🧣 gift the coats - children present the ponies with their new beautiful rugs, ready for winter warmth

☕ celebrate autumn - enjoy a hot chocolate together, celebrating a morning of magic and play

✨ what’s included:

2-hour experience at wild & seek

story-led play and exploration

hands-on interaction with our real life mini ponies

hot chocolate for every child

💛 autumn tails & pony trails is more than an activity — it’s an enchanting way for children to connect with nature, animals, and the rhythm of the seasons, all within the safe, nurturing setting of wild & seek.

✨ Wild Root Makers Market ✨

A jam-packed day full of creativity, community and autumn charm 🍂 Explore an array of incredible independent stalls – from handmade treasures to artisan delights – with plenty more to be announced! Wander, discover, and support local makers as you soak up the cosy Wild Root atmosphere 🌿💛

No booking needed – just pop by anytime between 9am and 4pm and enjoy a day of seasonal magic.

at Wild & Seek

Ticket Price :

one adult and one child - £20

two adults and one child - £22

additional child - £18

a magical autumn adventure at wild & seek — perfect for children who love stories, animals, and nature.

✨step into a seasonal story as we prepare mini ponies for the colder months ahead:

🌿 forage in nature - children gather leaves, twigs, and natural treasures to help “make” the ponies’ warm winter coats

📖 storytime - hear the tale of the mini ponies’ autumn adventures before they magically come to life…

🐴 meet the ponies - watch little faces light up as the ponies arrive in real life

🧣 gift the coats - children present the ponies with their new beautiful rugs, ready for winter warmth

☕ celebrate autumn - enjoy a hot chocolate together, celebrating a morning of magic and play

✨ what’s included:

2-hour experience at wild & seek

story-led play and exploration

hands-on interaction with our real life mini ponies

hot chocolate for every child

💛 autumn tails & pony trails is more than an activity — it’s an enchanting way for children to connect with nature, animals, and the rhythm of the seasons, all within the safe, nurturing setting of wild & seek.

at ReformMe Roots in collaboration with osher wellness

Ticket Price : £66.66pp

A Celebration of Autumn Gratitude & Abundance 

As the wheel of the year turns and we enter the sacred time of Autumn Equinox, we invite you to gather in community and gratitude to honour the abundant gifts of the season.

The Ultimate Equinox – Sound, Soul & Vision is a multi-sensory journey designed to ground you, open your heart, and align your soul with the energy of harvest, reflection, and renewal.

🌟 What to Expect:

🧘 Seasonal Flow with Jake
A specially crafted yoga session with Jake, flowing in harmony with the rhythms of the Autumn Equinox, designed to centre your body and energy with mindful movement and breath.

🕊️ Sound Alchemy for the Soul
Immerse yourself in the healing resonance of alchemy crystal bowls, specifically attuned to the Sacral and Heart Chakras, gently guiding you into a space of deep gratitude, emotional release, and abundance activation.

📝 Gratitude Journaling
Connect pen to paper in a guided journaling practice that calls forth the beauty of what has been—and opens space for what is yet to come.

💌 Soul Touches
Surround yourself with angel cards, thoughtful floral arrangements, and cozy, curated interiors. Gather around beautiful wooden tables adorned with seasonal offerings, and share in warmth, intention, and heartfelt connection.  A special crystal & cleansing ritual gift set to take home and continue your soul journey.

☕ Nourish & Receive
Enjoy a selection of warming drinks, vibrant juices, and delicious cakes, lovingly prepared to nourish body and spirit.

🍁 This is more than an event — it’s a sacred pause.

A moment to reflect.
To receive.
To give thanks.

Whether you're closing a chapter or planting seeds for the next, join us in celebrating the harvest within and around you.

at ReformMe Roots in collaboration with osher wellness

Ticket Price : £66.66pp

A Celebration of Autumn Gratitude & Abundance 

As the wheel of the year turns and we enter the sacred time of Autumn Equinox, we invite you to gather in community and gratitude to honour the abundant gifts of the season.

The Ultimate Equinox – Sound, Soul & Vision is a multi-sensory journey designed to ground you, open your heart, and align your soul with the energy of harvest, reflection, and renewal.

🌟 What to Expect:

🧘 Seasonal Flow with Jake
A specially crafted yoga session with Jake, flowing in harmony with the rhythms of the Autumn Equinox, designed to centre your body and energy with mindful movement and breath.

🕊️ Sound Alchemy for the Soul
Immerse yourself in the healing resonance of alchemy crystal bowls, specifically attuned to the Sacral and Heart Chakras, gently guiding you into a space of deep gratitude, emotional release, and abundance activation.

📝 Gratitude Journaling
Connect pen to paper in a guided journaling practice that calls forth the beauty of what has been—and opens space for what is yet to come.

💌 Soul Touches
Surround yourself with angel cards, thoughtful floral arrangements, and cozy, curated interiors. Gather around beautiful wooden tables adorned with seasonal offerings, and share in warmth, intention, and heartfelt connection.  A special crystal & cleansing ritual gift set to take home and continue your soul journey.

☕ Nourish & Receive
Enjoy a selection of warming drinks, vibrant juices, and delicious cakes, lovingly prepared to nourish body and spirit.

🍁 This is more than an event — it’s a sacred pause.

A moment to reflect.
To receive.
To give thanks.

Whether you're closing a chapter or planting seeds for the next, join us in celebrating the harvest within and around you.

with Wild & Clay Studio

✨ Creative Cosy Club is a monthly gathering for anyone craving creative “me-time.” Bring your own project – knitting, sketching, journaling, or more – and settle into the welcoming vibe of Wild Root Café. With coffee, cake, and like-minded makers, it’s a wholesome evening of creativity, connection, and calm you’ll want to return to again and again.

Choose between two Dates (or both!):

Thursday 18th September & Thursday 16th October (Event held every 3rd Thursday of the month!)

Time: 6:30 – 8:30pm

Venue: Wild Root Cafe, New Cut Ln, Halsall, PR8 3DL

Ticket Price: £7 per person

Package Includes:

• Coffee (or alternative hot drink)

• Time to relax, chat, and connect with like-minded people

• A cosy, creative evening in a welcoming café setting

🌱 Suppers in Bloom is a plant-based small plates evening that celebrates the beauty of seasonal produce. Each dish is thoughtfully crafted to let vegetables take centre stage — bold in flavour, vibrant in colour, and rooted in the rhythms of nature. This is a night of shared plates, natural cocktails, and garden-led creativity — where simple ingredients shine and every bite tells a seasonal story.

Outside tables available, if you’d like to sit outside please leave a comment upon booking.

Join us from 6:00pm on the 22nd August.

See you there!

Come celebrate our 4th birthday at WILD FEST – a day packed with community vibes, plant-based treats, and exciting new beginnings!

📅 Saturday 9 August
🕘 9am – 4pm
🎟️ Free Entry (no booking required! Just pop down)

We’re not just turning 4 — we’re growing! Join us as we welcome two brand new businesses to the Wild Root family:

🌿 Wildflower – plants, artisan gifts & flowers
✨ Drop-in flower crown making sessions all day!

💪 ReformME Roots – reformer pilates & wellness space
✨ Free reformer Pilates taster sessions – more details coming soon!

Plus, enjoy a full day of goodness:
🎶 Live music
🎨 Face painting
🛍️ Makers market with all your Wild Root faves
🌱 Delicious plant-based food & drinks by Wild Root
🧒 Wild & Seek outdoor nature play (FREE all day for ages 0–6!)
🐶 Dog-friendly, of course!

Bring your kids, dogs & friends and help us celebrate the incredible community we’ve built together 💛

🌱 Suppers in Bloom is a plant-based small plates evening that celebrates the beauty of seasonal produce. Each dish is thoughtfully crafted to let vegetables take centre stage — bold in flavour, vibrant in colour, and rooted in the rhythms of nature. This is a night of shared plates, natural cocktails, and garden-led creativity — where simple ingredients shine and every bite tells a seasonal story.

Outside tables available, if you’d like to sit outside please leave a comment upon booking.

Join us from 6:00pm on the 25th July.

See you there!

🌱 Suppers in Bloom is a plant-based small plates evening that celebrates the beauty of seasonal produce. Each dish is thoughtfully crafted to let vegetables take centre stage — bold in flavour, vibrant in colour, and rooted in the rhythms of nature. This is a night of shared plates, natural cocktails, and garden-led creativity — where simple ingredients shine and every bite tells a seasonal story.

Outside tables available, if you’d like to sit outside please leave a comment upon booking.

Join us from 6:00pm on the 27th June.

See you there!

We are so excited to announce these Christmas workshops are back!

Come and join Polly and Charlie in creating a beautiful Christmas wreath made from mostly foraged greenery, dried flowers and herbs. Not only does your ticket include all the ingredients to make a wonderful alternative Christmas Wreath but you will also all get an individual Cheese Board and a glass of wine (or soft drink, if your prefer)… Just think, festive music, the smell of fresh cut pine in your hands, vegan cheese and a glass of wine… just bliss!

The workshop will start at 6pm and will finish at approx 8:30pm

Ticket includes:

• All the equipment to make a beautiful Christmas wreath to take home and enjoy all season!

• an individual cheese board full of TFS cheese made in house with fresh fruits, crackers and chutneys

• 1 glass of wine, however additional glasses can be purchased

Come on your own or bring a friend, or why not come as a group instead of getting each other Christmas presents this year, why not do something special together? Join us, its going to be magical!

We will only be holding 3 of these events for a very limited number of guests. Be sure to book the correct date!

Book here!

We are so excited to announce these Christmas workshops are back!

Come and join Polly and Charlie in creating a beautiful Christmas wreath made from mostly foraged greenery, dried flowers and herbs. Not only does your ticket include all the ingredients to make a wonderful alternative Christmas Wreath but you will also all get an individual Cheese Board and a glass of wine (or soft drink, if your prefer)… Just think, festive music, the smell of fresh cut pine in your hands, vegan cheese and a glass of wine… just bliss!

The workshop will start at 6pm and will finish at approx 8:30pm

Ticket includes:

• All the equipment to make a beautiful Christmas wreath to take home and enjoy all season!

• an individual cheese board full of TFS cheese made in house with fresh fruits, crackers and chutneys

• 1 glass of wine, however additional glasses can be purchased

Come on your own or bring a friend, or why not come as a group instead of getting each other Christmas presents this year, why not do something special together? Join us, its going to be magical!

We will only be holding 3 of these events for a very limited number of guests. Be sure to book the correct date!

Book here!

We are so excited to announce these Christmas workshops are back!

Come and join Polly and Charlie in creating a beautiful Christmas wreath made from mostly foraged greenery, dried flowers and herbs. Not only does your ticket include all the ingredients to make a wonderful alternative Christmas Wreath but you will also all get an individual Cheese Board and a glass of wine (or soft drink, if your prefer)… Just think, festive music, the smell of fresh cut pine in your hands, vegan cheese and a glass of wine… just bliss!

The workshop will start at 6pm and will finish at approx 8:30pm

Ticket includes:

• All the equipment to make a beautiful Christmas wreath to take home and enjoy all season!

• an individual cheese board full of TFS cheese made in house with fresh fruits, crackers and chutneys

• 1 glass of wine, however additional glasses can be purchased

Come on your own or bring a friend, or why not come as a group instead of getting each other Christmas presents this year, why not do something special together? Join us, its going to be magical!

We will only be holding 3 of these events for a very limited number of guests. Be sure to book the correct date!

Book here!

WILD ROOT CAFE IS REOPENING AFTER 3 MONTHS!🙌🎊

It’s official, we have a date! Wild Root Cafe is back with a brand new look on 15th April 2024!

We will be serving all your favourites till 3pm! Make sure to but it in your diary and pop down to see Wild Root 2.0!

How Wild Root 2.0 will serve you…🤍🌱

Conscious living. Our philosophy is to enjoy a diet that does not cause suffering to animals or to our own bodies. We prioritise the wellbeing of animals, our own bodies and the planet

🌱 Better food, better mood. Always putting plants in the centre of your plate. We are firm believers in eating whole-foods and ditching processed foods and seed oils to elevate your mood and overall health.

🌱 Plants and pickles enriched with good bacteria. Our probiotic pledge ensures that all our fermented products are never pasteurised and remain packed with live bacteria goodness.

🌱 Happiness is homemade. Everything we serve is handmade from scratch by our team or by another local independent business fighting the good fight.

🌱 Plant-based is no sacrifice. Here we prioritise flavour above all else using a variety of cooking techniques as well as vast array of plants to create rich and diverse dishes to challenge your taste buds.

🌱 No plastics here. All our packaging is made compostable recycled cardboard or from PLA, a bioplastic made from plants.

Come and get your Cheese fix at the Northern Quarter Makers Market!🧀🌱

Wild Root Cheese is officially on tour! We will be selling our famous Cultured Cashew Cheese in out 5 signature flavours:

🧀Farmhouse Mature

🧀Tangy Blue

🧀Smoked Chilli

🧀Garlic and Chive

🧀Truffle and Charcoal

Come and say hi at our stall👋

About Wild Root Cheese

Wild Root was born from a sheer determination to create a great a tasting vegan cheese so we could sack off the rubbery processed cheese you can buy in the supermarkets. 

We thought, why can't vegan cheese be super tasty buy good for you too? Why so many starches and nasty fillers?

It took us time to perfect our recipes but with the magic of fermentation - we've nailed it! Made from 75% Organic Goan Cashew Nuts and very little else, we are here and ready to shout about it! Bold colours, bold flavours and a bold mission to encourage everyone to eat foods with fewer ingredients - just the good stuff!

Come and get your Cheese fix at the Stockport Makers Market!🧀🌱

Wild Root Cheese is officially on tour! We will be selling our famous Cultured Cashew Cheese in out 5 signature flavours:

🧀Farmhouse Mature

🧀Tangy Blue

🧀Smoked Chilli

🧀Garlic and Chive

🧀Truffle and Charcoal

Come and say hi at our stall👋

About Wild Root Cheese

Wild Root was born from a sheer determination to create a great a tasting vegan cheese so we could sack off the rubbery processed cheese you can buy in the supermarkets. 

We thought, why can't vegan cheese be super tasty buy good for you too? Why so many starches and nasty fillers?

It took us time to perfect our recipes but with the magic of fermentation - we've nailed it! Made from 75% Organic Goan Cashew Nuts and very little else, we are here and ready to shout about it! Bold colours, bold flavours and a bold mission to encourage everyone to eat foods with fewer ingredients - just the good stuff!